Intro+by+Joy,+Sherry+and+Tina

Report on the changing face of tourist in Hong Kong

1. Introduction Tourism is one of the leading industries in Hong Kong. Therefore, it is never over emphasized (unclear what you mean) to take a closer look on the dynamic changes of Hong Kong tourism. Hong Kong Tourist Board has conducted a research on the changing face of tourist in Hong Kong.

As requested, the report aims to find out: (use complete sentences) Ø The source of the tourists, namely the places of origin of those tourists Ø Their spending habits, including the most popular shopping malls and the average consumption amount Ø The length of stay Ø The future requirements

Overview of the report?

2. Procedure The findings for this analysis are based on the primary data collected from interviews and hotel statistics. The tourists were interviewed during July to August 2010 and data of hotel occupancy rates were also gathered. Additionally, secondary data from newspaper reports were incorporated to enhance the reliability of the result.