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**1.** **__Introduction__** 1.1 Background In the light of the declining sales of H&F MP3 player, the M&D Market Research Company has completed a recent market survey about the performance of H&F MP3 player. 1.2 Purpose As requested, this report presents the findings of a survey of satisfaction of H&F MP3 users and iGADGET MP3 users in different aspects, and the comparison of market share between H&F MP3 players and iGADGET MP3 players from September 2009 to August 2010. The main aim of the survey is to find out the shortages problems of H&F MP3 players and to discuss ways to increase their market sha re. This report will analyze the gathered data, and draw conclusions, following which some proper recommendations will be made. **2.** **__Procedure__** The data for this report were gathered by means of a questionnaire survey about the satisfaction of 200 H&F MP3 users and 200 iGADGET MP3 users. The questionnaire was divided into five main sections: design, functions, sound quality, battery life, headphone quality, and overall satisfaction. Besides this survey, another survey based on a large sample of MP3 users was undertaken about the brands of MP3s they use. (market share?) **3.** **__Findings__** The table and graph in the attachment shows six aspects that MP3 users were surveyed and the different local market shares of H&F MP3 players and iGADGET MP3 players. Out of these aspects, four main points will be discussed in more details below. 3.1 Design The table indicates that more than four fifths of iGADGET MP3 users were satisfied with the design of iGADGET MP3 players, as opposed to less than half of H&F MP3 users who were satisfied with the design of the MP3 players. A possible reason was that the configuration of H&F MP3 players was out of fashion, and the color of MP3 players was very monotonous. The implication of this is that the sales of H&F MP3 players will decrease in to a big extent. 3.2 Functions About 60 percents of iGADGET MP3 users were satisfied with the functions of their MP3 player s; however, only about one third of H&F MP3 users were satisfied with the functions of their MP3 players. This seems to have been because that transfer of music files onto H&F MP3 player requires a software program that must be installed on the user’s computer, but this is not the case for iGADGET MP3 players. This can lead to a decline of market shares of H&F MP3 players. 3.3 Headphone quality As to the quality of headphone, it seems that both MP3 players had a low satisfaction, which was even worse to for H&F MP3 players with a less than one third satisfaction. This might be because that the H&F MP3 players were made in Malaysia, in which the producers used low quality materials to produce the headphone. A result of this is that some H&F MP3 users will stop using H&F MP3 players and choose some other brands. 3.4 Market share The graph shows that the market sha re of H&F MP3 players were was much less than that of iGADGET MP3 players. This might be because that the overall satisfaction of H&F MP3 players was lower than iGADGET MP3 players. Meanwhile, the local market shares of H&F MP3 players kept on decreasing from February 2009 to August 2010. A probable reason was that fewer and fewer people would like to use MP3 players, as they tended to buy an iPhone 4 or an Android mobile phone. The implication of this is that the revenue of H&F Company will suffer a lot in the future. (celebrity?) **4.** **__Conclusions__** The findings clearly indicate the main different aspects of dissatisfaction of H&F MP3 users were the bad design, lack of function, and low headphone quality. It is also quite obvious that the market sh are of H&P MP3 player was much less than that of its competitor, iGADGET MP3 player. Meanwhile, the market shares of H&P MP3 kept declining from February 2009 to August 2010. It can be concluded that in order to increase the turnover and sales revenue, some immediate measures should be taken to improve the design, functions, and headphone quality of the H&P MP3 players. Besides this, some promotion should be done to increase the market shares. **5.** **__Recommendations__** 5.1 Design In view of the bad design, it is recommended the company should redesign the configuration of H&F MP3 players, change the color, and make it fashionable and popular in the youth. (some more detail needed) 5.2 Functions As a result of the present few limited functio ns, it is suggested that some new functions should be added on the MP3 players to make it competitive in the market. For example, making it install on the user’s computer without any software program. 5.3 Headphone quality Given that the headphone quality of H&F MP3 players was very low, the company should change the present producers and monitor the production quality when the headphones are delivered to the company 5.4 Market share The low market shares of H&F MP3 players that the findings have suggested, could be improved by changing the present TV star to some younger TV star or singer, who is popular in with the youth, to be the celebrity spokesperson to promote the MP3 players.
 * __ Report on the performance of H&F MP3 players __**

Overall quite good.

market share (no 's') might be because some more detail needed in the recommendations