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Headings and Numbering Short introduction needed

Table 2 reveals the results of the customer satisfaction survey towards two fast food chain restaurants, Gorgeous and City Cuisine. Based on the data collected in the survey, the customer satisfaction on hygiene aspect of each bran ds turned out to be low. Only Le ss than 60% of customers were satisfied with the hygiene performance of Gorgeous while that the percentage of City Cuisine was even worse, which was less than 40%. A possible reason is the low concentration of both restaurants on the hygiene issue. This implies a potential risk for both two food chains to face legal charge regarding the food safety.

Another finding from the survey is that although neither restaurants received positive customer comments on price aspects, there was a significant disparity between the two food chain stores. Almost three-quarte rs of customers who were satisfied with Gorgeous's food price, whereas less than one-third of City Cuisine's custome rs were satisfied about the price.This might have been due to the relatively low operation expenses for Gorgeous. The implication is the price advantage for Gorgeous to compete with City Cuisine in the future.

The survey aspects on quality of food of both companies also showed a dep ressive d epressing result. More than a quarter of customers were dissatisfied by the food quality in Gorgeous and almost half of the City Cuisine's customers expressed similar dissatisfaction. This was probably a result of the low standard on selecting material of food in both restaurants. A possible negative result of this is the loss of retur ned returning customers.