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The table provides data of the research findings regarding different services aspects of two fast food chain restaurant, Gorgeous and City Cuisine. According to the research, Gorgeous is performing better than City Cuisine. (say which aspects you will focus on)

In the survey, about three-quarte rs of interviewees were satisfied with the food quality in Gorgeous, but the figure was only around 50% for City Cuisine. A possible reason was the quality of raw materials these two restaurants chose were different. The implication of this is that fewer customers will go to Cuisine for dinner.

About 70% customers showed satisfaction towards the price in Gorgeous, while only slightly above one-third customers did so for City Cuisines. This seems to have been because the transportation cost of City Cuisines was higher than that of Gorgeous. This can lead to a competitive advantage for Gorgeous when these two restaurants provide the same foods.

In terms of hygiene, less than 60% of those interviewed were content with Gorgeous. The percentage was even much lower for Cuisine, which was below 40%. This might be because these two companies focus most attention on the promotion and sales instead of hygiene, especially City Cuisine. A result of this is that fewer and fewer will choose these two restauran ts because of the dirty environment.

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