Activity+19+by+Lara+and+Max

**Findings **
====The data present the findings of a survey investigating customer satisfaction of two fast food chain stores. (You do not need to cover every aspect; only cover the problem areas) ====

**3.1. Quality of Food **
====Almost three quarters of customers are satisfied with Gorgeous about the quality of food, while only about half of them are satisfied with City Cuisine. This may be due to the different raw materials that the  two stores selected for their food. It implies that the  Gorgeous may gain an increasing market share in the future in the market. ====

**3.2 Quality of Beverage **
====Around two-thirds of customers showed their satisfaction about the quality of beverages provided by both stores. A possible reason could be that the stores use the same beverage supplier and provides similar products. It indicates that the stores can invest more in the quality of beverages to increase their competitiveness. ====

**3.3 Efficiency of Staff ** (not problem)
====The only point that more people are satisfied with City Cuisine is the efficiency of staff. Over 60% customers are satisfied with Gorgeous, and almost 80% of them are satisfied with City Cuisine. This is probably because the training that City Cuisine provides to its staff. It suggests that Gorgeous should provide training to its staff in order to increase their efficiency. ====

**3.4 Decoration ( ** not problem) 
====Respondents show high satisfaction about the decoration of both the two restaurants. The reason for this seems to be that they renew their decoration every year. The result implies that the two restaurants should continue their strategy on maintaining excellent in-store decoration. ====

**3.5 Price **
====Price is the area where the two restaurants show greatest difference. More than 70% of the interviewees are satisfied with the food price in Gorgeous, while less than a third of the customers show satisfaction about the price in City Cuisine. This may be due to the food served in City Cuisine is being mostly pasta and pizza with much seafood ingredients, which increase its costs. This finding implies Gorgeous have an apparent price advantage over City Cuisine. ====

**3.6 Hygiene **
====<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; margin: 0cm 0cm 0pt;">The hygiene condition in Gorgeous appears to be not very satisfactory <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; margin: 0cm 0cm 0pt;"> sat isfying <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; margin: 0cm 0cm 0pt;">, with over 40% of the respondents claiming their dissatisfaction. The problem is even worse for the City Cuisine, with less than two-fifths of the participants feeling satisfied. This can be attributed to the lack of handymen in both restaurants. It indicates that food safety is currently a big concern among customers and, if not well-addressed, it may become a source of customer complaints ====